Short, direct books about how business works, and how it actually fails. Each primer takes one subject, explains it in plain language.
I also write them to learn. It works better than taking notes. Notes let you collect facts without ever testing whether you understood them. A book does not: it forces you to give the subject a shape, chapters, a beginning and an end, and to explain it to someone else. And it is exactly when you try to explain how something works that you catch yourself asking: is that really how it works? That question is where the real learning happens. These primers are what remains once it has been answered.
They are free to download. If you leave your email, I will let you know when the next one is out.
The Mirror
How FDA Approval Really Works, and How Companies Fail It
Between a drug and its patients stands an agency that cannot be charmed, outspent, or rushed. This primer explains the FDA in plain language: what it regulates, how approval really works from molecule to market, which shortcuts exist, and why companies with perfectly good products still fail at the gate.
